Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how ajoneill.co.uk ("we," "us," "our," or "Company") collects, uses, and protects your personal information when you visit our website and interact with our Ladbrokes betting affiliate content. We are committed to protecting your privacy and ensuring transparency about our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, phone number, and other contact details you voluntarily provide through contact forms or subscriptions.
- Technical Information: IP address, browser type, operating system, device type, and unique device identifiers.
- Cookie Data: Information stored via cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Pages visited, time spent on site, referral sources, links clicked, and affiliate conversion data.
- Location Data: Approximate geographic location derived from IP address.
How We Use Information
We use collected information for the following purposes:
- Analytics and performance monitoring to understand site usage patterns.
- Affiliate tracking and commission attribution for Ladbrokes and partner betting operators.
- Site improvement, functionality testing, and user experience optimization.
- Sending newsletters and promotional content (only with your consent).
- Fraud prevention and security enhancement.
- Compliance with legal and regulatory obligations.
Cookie Policy
Our website uses cookies and similar technologies to enhance your experience. Cookie types include:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behavior to improve site performance (Google Analytics, etc.).
- Affiliate Cookies: Enable tracking of referrals and conversions with Ladbrokes and affiliate partners.
- Marketing Cookies: Used for retargeting and personalized advertising.
You can control cookies through your browser settings or opt out via our cookie banner. Note that disabling certain cookies may affect site functionality. For more information, visit allaboutcookies.org.
Third-Party Links
Our website contains links to Ladbrokes, other casinos, and affiliate partner websites. We are not responsible for the privacy practices of these third-party sites. We strongly encourage you to review their respective privacy policies before providing any personal information. Clicking affiliate links may involve third-party cookies and tracking—proceed at your own discretion.
Your Rights
Under UK and EU law (including the UK General Data Protection Regulation and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of personal data we hold about you.
- Right to Rectification: Request correction of inaccurate or incomplete data.
- Right to Erasure: Request deletion of personal data under certain circumstances.
- Right to Restrict Processing: Request limitation on how we use your data.
- Right to Data Portability: Request your data in a portable, machine-readable format.
- Right to Object: Opt-out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: File a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
To exercise any of these rights, contact us using the details below.
Data Retention
We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy. Typically:
- Newsletter subscriber data is retained until unsubscription.
- Analytics data is retained for up to 26 months.
- Affiliate tracking cookies expire within 30–90 days, depending on the partner.
- Contact form submissions are retained for 12 months unless further engagement occurs.
Legal or regulatory obligations may require longer retention periods.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
- Email: [email protected]
- Website: ajoneill.co.uk
We will respond to your enquiry within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with the ICO.
This Privacy Policy is subject to change. We will notify you of significant updates via email or prominent notice on our website.